Protecting your brand from the xxx sex domain | ZDNet UK

Posted: 07/19/2011 in Hosting, Internet, Suttronix Updates
Tags: , , , , , ,

XXX is coming as a way for adult-oriented websites to distinguish themselves from .mil, .edu, .gov and other top-level internet domains. This raises a problem for current trademark and domain name holders, who have been wondering whether to ignore it or to buy their .xxx domain just to stop someone else from using it. However, ICM Registry, the Florida-based company behind .xxx, has just announced an alternative. It is willing to block names during the “sunrise” pre-launch period in exchange for a one-off fee of perhaps $200 to $300 to cover costs.

Although this is expensive, it might be cheaper than taking legal action, given that the internet is a very badly regulated global marketplace and a natural home for every sort of spammer and scammer.

There are 50 days to the launch of XXX, and the ICM Registry launch site says: “Sunrise B is the time when trademark owners and other IP holders can apply to opt-out of .xxx. This period will run for 52 days starting September 7, 2011.”

This will be followed by the Landrush period, which will run for “approximately 18 days starting on November 8, 2011. During this limited period, only those members of the adult Sponsored Community can apply for .xxx domain names. Apart from being a member of the adult Sponsored Community, there are no trademark or pre-ownership rights requirements during this phase of the launch.” If two or more companies apply for the same name, there will be “a closed mini-auction” to arrive at a winner.

Although the .xxx domain looks utterly pointless (to me, at least), ICM Registry says it “received nearly 900,000 expressions of interest for .xxx domain names during its pre-reservation process”. There could be plenty of profitable disputes.

From December 6, .xxx domain names will be allocated on the usual first come, first served basis.

Large companies have tended to buy most or all of the relevant domain names including, if they are smart, common abbreviations and misspellings. If they don’t, they could find typosquatters using the sites for shoddy advertising, or worse.

This process was made famous by the White House, which registered Whitehouse.gov only to see a parody site appear at Whitehouse.net. The Whitehouse.com address was used for a porn site from 1997 to 2004.

In this case, there is probably not much chance that people will use an .xxx extension by mistake. There is also no chance that the “porn barons” will stop using .com and other current domain names, which is why I think .xxx is basically a waste of time.

There is also the prospect of thousands of top-level domain names being launched, including .canon, .hitachi and so on. This ought to be a joke, but ICANN (the Internet Corporation for Assigned Names and Numbers) will be accepting applications from January 12 to April 12, 2012, all of which must be accompanied by very large cheques.

However, this “TLD pollution” could well have the unintended effect of making non-standard domain names worth less, while making .com and other familiar names (.co.uk etc) more valuable than ever.

@jackschofield

via Protecting your brand from the xxx sex domain | ZDNet UK.

 

Advertisements
Comments
  1. c**t says:

    What’s up friends, its great piece of writing about educationand fully explained, keep it up all the time.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s